Jennifer Brandel video lecture

People-Powered Journalism

taught by Jennifer Brandel
Enroll for free
Adriana Velez

Excellent overview that left me curious to learn more

This course quickly gave me a very clear understand of what exactly people-powered journalism is, including the basic outline of how it's done. I appreciated the links for more resources and I look forward to learning more and hopefully putting p...

Henna Choudhary

Interesting!

I really appreciate Jennifer's anecdotes and narratives - they give her course a more intimate feel which enraptures an audience! Also, this course casts a light on THE most important and vital aspect of journalism: people.

Evelina Nedlund

Great course

This course was very interesting, and I learned new things. Would definitely recommend.

Adriana Velez

This course quickly gave me a very clear understand of what exactly people-powered journalism is, including the basic outline of how it's done. I appreciated the links for more resources and I look forward to learning more and hopefully putting p...

Henna Choudhary

I really appreciate Jennifer's anecdotes and narratives - they give her course a more intimate feel which enraptures an audience! Also, this course casts a light on THE most important and vital aspect of journalism: people.

Evelina Nedlund

This course was very interesting, and I learned new things. Would definitely recommend.

Harsha Nahata

Feels very candid, conversational, and she does a great job of drawing in journalists at any part of their careers.

Lola Fernández

I am going to use your service focused practice of Journalism in the theoretical and practical development of my PhD thesis. I wish there would be any Spanish media working from this point of view. Thank you from Spain

Jennifer Brandel
Jennifer Brandel
Video Lecturer

About the Instructor

Jennifer Brandel is a pioneer of engagement journalism. She began her career in journalism reporting for outlets including NPR, CBC, WBEZ, The New York Times and Vice. In 2012, she launched the groundbreaking audience-engagement series Curious City at WBEZ. 

She is now spreading this responsive journalism model around the world via her startup Hearken, which took home the prize for "Best Bootstrap Company" at SXSW in 2016. That same year, Jennifer was awarded the Media Changemaker Prize by the Center for Collaborative Journalism.

Her vision of “public-powered journalism” has journalists listening to their audience as they develop a story from pitch to publication.

What do a roll of toilet paper, a plastic zebra and other assorted props have to do with engagement pioneer Jennifer Brandel?  Find out in this lively lecture where Jennifer shares her experience as a newsroom intrapreneur and a media startup founder, and how she engages the audience in a two-way relationship.

As Jennifer says, "Journalism goes into communities and says, we know what's best for you... What if journalists were able to go into a community and say, we don't know what information needs you have. I don't have your life experience but I've got eight hours a day to find information out for people. So what do you not know that I could find out for you?"

This video contains many real life examples of Jennifer bringing her audience into her reporting, from finding Al Capone’s secret tunnels in Chicago to helping Floridians survive Hurricane Michael, to turning critics into allies and allies into supporters. 

Take this class whether you are a journalism student, a professional journalist or a member of the public curious to take a peek behind the scenes.

This video lecture is made possible in part by a grant from the News Integrity Initiative to "build enduring trust and mutual respect between newsrooms and the public through sustained listening, collaboration, and transparency." 

The series was filmed in the Newmark J-School studio in New York.

Course Contents

29 Videos
1 Survey
7 Texts