Newmark J-School workshops

What do a roll of toilet paper, a plastic zebra and other assorted props have to do with engagement pioneer Jennifer Brandel?  Find out in this lively lecture where Jennifer shares her experience as a newsroom intrapreneur and a media startup founder, and how she engages the audience in a two-way relationship.

As Jennifer says, "Journalism goes into communities and says, we know what's best for you... What if journalists were able to go into a community and say, we don't know what information needs you have. I don't have your life experience but I've got eight hours a day to find information out for people. So what do you not know that I could find out for you?"

This video contains many real life examples of Jennifer bringing her audience into her reporting, from finding Al Capone’s secret tunnels in Chicago to helping Floridians survive Hurricane Michael, to turning critics into allies and allies into supporters. 

Take this class whether you are a journalism student, a professional journalist or a member of the public curious to take a peek behind the scenes.

This video lecture is made possible in part by a grant from the News Integrity Initiative to "build enduring trust and mutual respect between newsrooms and the public through sustained listening, collaboration, and transparency." 

The series was filmed in the Newmark J-School studio in New York.