Course Description

To develop successful products, reach new audiences and build sustainable business models for the future of the industry, news media companies need to build and empower strong product teams. 

Product culture strongly builds on collaboration, experimentation, a coaching and delegating leadership style, and diverse teams — things legacy media companies have traditionally been bad at. We need to change this and put the user in the center of our journalistic efforts — with product at the intersection of editorial, business and technology as the relentless advocate for the audience. 

Anita was planning on giving this talk at SXSW in March 2020 before the event was canceled.

Video Lecturer

Anita Zielina

Anita Zielina is the Director of News Innovation and Leadership. She is an experienced digital media executive with a focus on digital transformation, change processes and innovation management.Her last role was as Chief Product Officer and member of the management board at Neue Zuercher Zeitung Media Group in Zurich, Switzerland, where she was responsible for all digital products. Before that, she held leadership roles as digital editor and deputy Editor-in-Chief at STERN, the German weekly news magazine published by Gruner+Jahr in Hamburg, Germany, and worked as a reporter and editor at the newspaper DER STANDARD and its digital platform derStandard.at in Vienna, Austria.Full bio here.

Course curriculum

  • 1

    Why We Need Product Thinking To Save Journalism

    • Why we need product thinking to save journalism

Reviews

5 star rating

Thank You

Shamsun Nahar

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4 star rating

Product thinking in journalism

Vijay Shankar Balakrishnan

I think it is a great teaser before the new long-term entrepreneurial journalism course. I really hoped to get selected for that long-term course that starts...

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I think it is a great teaser before the new long-term entrepreneurial journalism course. I really hoped to get selected for that long-term course that starts soon this month but for some reason couldn't get a placement. This video has been helpful in starting my thought process on product development from my ideas using my skills and experience...

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4 star rating

More design is missing in the presentation.

Javier Matta

2 star rating

Sofia Perpétua