To develop successful products, reach new audiences and build sustainable business models for the future of the industry, news media companies need to build and empower strong product teams.
Product culture strongly builds on collaboration, experimentation, a coaching and delegating leadership style, and diverse teams — things legacy media companies have traditionally been bad at. We need to change this and put the user in the center of our journalistic efforts — with product at the intersection of editorial, business and technology as the relentless advocate for the audience.
Anita was planning on giving this talk at SXSW in March 2020 before the event was canceled.
Why we need product thinking to save journalism
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I think it is a great teaser before the new long-term entrepreneurial journalism course. I really hoped to get selected for that long-term course that starts...Read More
I think it is a great teaser before the new long-term entrepreneurial journalism course. I really hoped to get selected for that long-term course that starts soon this month but for some reason couldn't get a placement. This video has been helpful in starting my thought process on product development from my ideas using my skills and experience...Read Less